Engagement

Which campaigns and automations are driving revenue, and where we're leaving money on the table. Automation share is the lever — current 11.8% vs target uplift.

Headline KPIs

Email revenue

€3.8M

+7.1% vs PY+3.4% vs prev

Email % of DTC

13.5%

+1.8% vs PY+0.5% vs prev

Automation share

11.8%

+1.2% vs PY+0.4% vs prev

Open rate

38.2%

+1.4% vs PY-0.8% vs prev

CTOR

11.4%

-1.1% vs PY+0.2% vs prev

Campaigns sent

+4.0% vs PY+1.1% vs prev

Automations active

+9.0% vs PY0.0% vs prev

Automation flows

Flagged when revenue per send drops ≥20% vs PY

Flow	Status	Contacts entered	Revenue	Rev / send	CR	vs PY
Welcome — new subscriber	active	21.4K	€412K	€2	4.1%	+6.0%
Welcome — Lakrids Lovers	active	8.7K	€286K	€3	7.4%	+18.0%
Birthday flow	active	5.2K	€142K	€3	6.1%	-4.0%
Browse abandonment	active	14.8K	€198K	€1	2.9%	-24.0%
Cart abandonment	active	6.1K	€384K	€6	11.8%	+4.0%
Post-purchase nurture	active	18.4K	€224K	€1	2.4%	-22.0%
Win-back 90d	active	11.2K	€168K	€2	2.6%	+11.0%
Win-back 180d	paused	0	€0	—	—	—

Recent campaigns

Campaign	Sent	Market	Audience	Open	Click	Orders	Revenue	Rev / recipient
Easter Limited Drop	2026-05-04	DK	45.8K	44%	8.5%	169	€7.3K	€0.16
Spring Edit	2026-04-25	DE	87.9K	33%	14.2%	298	€17.6K	€0.20
Lovers Sample Box	2026-04-16	UK	98.2K	46%	13.9%	566	€33.8K	€0.34
Mother's Day Gift Edit	2026-04-07	US	92.2K	34%	14.6%	210	€10.8K	€0.12
Summer Pairings	2026-03-29	SE	84.6K	46%	14.4%	492	€22.6K	€0.27
New Box: Smoked Almond	2026-03-20	NO	101.1K	38%	9.1%	157	€8.4K	€0.08
Father's Day Edit	2026-03-11	FI	55.8K	34%	14.5%	160	€9K	€0.16
Behind the Box — Bornholm	2026-03-02	COM	117.3K	34%	15.6%	593	€30K	€0.26

Funnel by market

GA4 sourced · last 30 days

Channel mix · email revenue split

Campaigns

€2.4M

62.0% of email revenue

Automations

€453K

11.8% of email revenue

Direct / unattributed

€806K

21.0% of email revenue

Other

€200K

5.2% of email revenue