Community
How the community as a whole performs, and how much the Lakrids Lovers subgroup actually contributes.
Headline KPIs
Total subscribers
852.4K
+9.4% vs PY+1.8% vs prev
Lakrids Lovers
303.7K
+13.7% vs PY+2.2% vs prev
Lovers % of base
35.6%
+1.2% vs PY+0.3% vs prev
Community revenue
€28.4M
+8.7% vs PY+4.1% vs prev
Lovers revenue
€12M
+12.1% vs PY+5.2% vs prev
Lovers rev / member
€39
-1.4% vs PY+2.9% vs prev
Sub → Lover (90d)
4.2%
+0.8% vs PY-0.6% vs prev
Community composition over time
Acquisition source · last 30 days
Birthday flow eligibility
218.4K
Lovers with known birthday
72% known85.3K missing
6.1%
Birthday flow conversion
Recently launched: footer link to add birthday — closes the gap-fill.
Segment matrix
Click a row to filter the Engagement & Retention boards| Segment | Members | Revenue | Rev / member | Last engagement |
|---|---|---|---|---|
| One-time buyers | 184.3K | €7.1M | €39 | 47d ago |
| Repeat buyers | 96.7K | €11.8M | €122 | 12d ago |
| Lakrids Lovers — active | 218.4K | €12M | €55 | 9d ago |
| Lakrids Lovers — lapsing | 85.3K | €1.7M | €20 | 142d ago |
| Subscribers — never purchased | 267.7K | €0 | — | 28d ago |